A Glance into the Life of Street Vendors in Sri Lanka: An Overview
نویسندگان
چکیده
Street vendors play a vital role in the contemporary business context. However, considerable attention has not been paid to street vendors, and only handful of studies have conducted evaluate behaviour vendors. This study was analyze key attributes vending context Sri Lanka background The triangulation approach, involving qualitative quantitative data collection methods, adopted conduct study. Accordingly, tools such as in-depth interviews, observations disguised customers were used addition survey conducted. evaluated terms personal & family, educational, social cultural economic aspects based on gathered from Moreover, few specific features recognized Lanka. As major outcome study, classification presented their behaviour, intention, functions demographic variables.
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ژورنال
عنوان ژورنال: Sri Lanka Journal of marketing
سال: 2021
ISSN: ['1800-4989', '2719-2598']
DOI: https://doi.org/10.4038/sljmuok.v7i2.69